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Håkan Dahlström
The Apple brand lost 3% of its value throughout the year, now standing at $488.9bn.
The value of the Microsoft brand increased by 11% to reach $352.5bn, keeping it in second place. Amazon remains in third place, just like it was the previous year, with a price increase of 8% to $298.1 billion.
Google comes in fourth with a 12% increase in value to $291.3 billion, while Samsung follows in fifth with a 10% rise to $100.8 billion.
Following are Toyota (increased by 13% to $72.8bn), Coca-Cola (rose by 5% to $61.2bn), Mercedes-Benz (decreased by 4% to $58.9bn), McDonald's (went up by 4% to $53bn) and BMW (up by 2% to $52bn).
Ferrari and YouTube showed the highest increase in value in the past year, with Ferrari rising by 21% to $13.1bn and YouTube increasing by 16% to $30.1bn. They ranked 62nd and 24th, respectively.
source: interbrand.com
The value of the Microsoft brand increased by 11% to reach $352.5bn, keeping it in second place. Amazon remains in third place, just like it was the previous year, with a price increase of 8% to $298.1 billion.
Google comes in fourth with a 12% increase in value to $291.3 billion, while Samsung follows in fifth with a 10% rise to $100.8 billion.
Following are Toyota (increased by 13% to $72.8bn), Coca-Cola (rose by 5% to $61.2bn), Mercedes-Benz (decreased by 4% to $58.9bn), McDonald's (went up by 4% to $53bn) and BMW (up by 2% to $52bn).
Ferrari and YouTube showed the highest increase in value in the past year, with Ferrari rising by 21% to $13.1bn and YouTube increasing by 16% to $30.1bn. They ranked 62nd and 24th, respectively.
source: interbrand.com
