Millward Brown Optimor published its annual ranking of the most expensive brands in the world. According to analysts, strong brands generate high revenues and profits, as well as create competitive opportunities in various fields. As defined by the American Marketing Association, brand equity is value of a brand. However, there are different definitions of this concept, so there is no single way...

Yahoo’s CEO Marissa Mayer has repeatedly stated that improving the Internet company’s results can take years. However, many Yahoo employees lost their patience. They believe that Mayer has no clear idea how to further develop the company, and misleads investors about its progress. The company sunk into moral crisis - dozens of top managers fled Yahoo in the last few months. To stop the mass...

Japanese investors have invested about $ 10 million to create a fund and a virtual bank that will help people to raise a new cryptocurrency from walking. 10 thousand steps will be paid 1 cryptodollar. A new cryptocurrency will arrive into free circulation in 2016. This is Bitwalking Dollars (BW $), and everyone who loves walking will be able to earn them, reports BBC. Just install a special...

Nestle has published a report on results of an internal review. It showed that the enterprises for extraction and processing of marine products in Thailand, which supply Nestle with products, used forced labor. In these enterprises, audit revealed facts of exploitation, trafficking, work in dangerous and degrading conditions. The report "Recruitment Practices and Migrant Labor Conditions in...

US authorities have started an investigation into the German company Bosch. It is suspected of involvement in the scandal that erupted around Volkswagen’s diesel vehicles. The investigators believe that the company, which delivers some important details for diesel engines, could know about Volkswagen’s manipulations or even take part in it. As Reuters reports, citing sources familiar with the...

American payment service Square held an IPO with price of $ 9 per share. This was below the lower limit set in the beginning of November ($ 11-13), and almost half, that investors paid for the share last year. Among the reasons are the investors’ incredulous looks on the profitability of payment systems in general, as well as the slowdown in Square’s revenue growth. On Wednesday, late in the...

Three weeks after the US drug Addyi, enhancing libido in women, has been launched, just 227 prescriptions were issued across the US. Interested customers are discouraged by prohibition of alcohol when using and high price. 227 prescriptions for the drug Addyi, designed to enhance libido in women during menopause, were issued from 17 October to 6 November in the United States, Bloomberg reported,...

Chinese conglomerate Tsinghua Unigroup intends to invest about $ 47 billion in semiconductor manufacturing over the next five years. The company expects to consequently be able to enter the top three leaders of the global market. Tsinghua Unigroup company intends to become the third largest world manufacturer of semiconductors. According to Reuters, the conglomerate’s leadership intends to spend...

Head of the car company Rolls-Royce believes that the crisis in the industrial Rolls-Royce adversely affects the image of luxury cars. The top manager notes that the general public associates problems of the company Rolls-Royce Plc, which produces engines for aviation and maritime transport, with the manufacturer of cars that do not correspond to reality. In an interview with The Daily Telegraph,...