Ford plans to patent advertising system in cars

According to MarketWatch, the patent requires the system to utilize a GPS navigator to promote businesses along the route. It could also recognize when a driver has parked at a grocery store and advertise discounted items or a different store.

Ford's marketing strategy is capable of evaluating the preferences of individuals and displaying specific advertisements based on the occupants of the vehicle. The system can also "monitor passenger discussions" for specific "keywords and phrases."

The company representative emphasized that submitting patents is a common practice in business and emphasized that the concepts mentioned in the application may not necessarily reflect their intentions.

source: marketwatch.com