Management & Strategy
Google downsizes Cloud Services department to compete with Amazon and Microsoft - 02/25/2020
Google intends to compete in the cloud services market. To do this, the company is literally “shaking up” its cloud division and reducing the number of employees. For more than a year, the direction has been headed by a top manager, whose actions led to tension in the team. Reducing the employees of the Google cloud division, which the company confirmed last week, is one of the company's steps in...
New-age marketing: Creating outstanding products - 02/21/2020
Nowadays, consumers already have almost everything that they need. Moreover, they are too busy to spend time looking for the product that you created for them. Marketing departments take on a product or service and spend money to tell consumers that they cannot live without this product. However, this approach is no longer valid in the modern era. But what works then? Outstanding product The...
7 signs that it's time to fire you - 02/14/2020
Sometimes it’s worth to take a detached look to understand how close you are to dismissal. Having soberly assessing yourself, you can figure out causes of conflicts in the office, start looking for another job, or show off in the new way. 1. You do not share ideas and findings so that no one can steal them Of course it’s reasonable: you leave all the best to yourself. But there is a problem. If...
Easy sales secrets: From neuromarketing to comparison - 02/07/2020
Sales may seem simple to an uninitiated person. However, those who sell know that this is not so easy - and the best of them have their own professional secrets, about which we will tell now. Decision making: now! Immediacy can push a buyer to make a decision. The buyer’s autopilot is set to perceive the present, what is happening here and now. The consequences are not perceived by the senses...
Three powerful motivators for your sales - 01/31/2020
A manufacturer’s goal is to offer the buyer a solution to their problem with the help of the product. Gradually, we form a habit of acquiring certain goods, wearing a certain brand of clothing and eating in certain places. And the more such habits we have, the more “hooks” we have swallowed. No matter how we resist the ubiquitous advertising, it plays a key role in manipulating our motivation....
5 signs of toxic coworkers - 01/24/2020
Work can take everything from us not only because of work overload. Toxic colleagues are the main source of energy drains. Here are several signs of such people. Do you know someone who behaves like that? Even one of the points is a good reason to keep a distance with them. Control freaks As a rule, toxic employees try to control every step of their colleagues, to delve into all the little...
Samsung appoints new mobile chief - 01/20/2020
Samsung Electronics has announced appointment of a new head of the company's mobile division. The chair will be taken by 51-year-old Roh Tae-moon; he will become the youngest head of Samsung Mobile in the history of the corporation. Previously, Roh Tae-moon managed development of Samsung mobile devices, including being responsible for the flagship Galaxy smartphones. In addition, most of the...
How to get your priorities right - 01/17/2020
Each of us at least once had a lot of tasks and too little time to do them all. Choosing what is really important is not as easy as it may seem. Morning clarity The main thing to remember: if everything is a priority, it means that priority is nothing. Repeat this phrase before your day starts. Such a mantra will allow breaking through the many-voiced informational “noise” to what is really...
Three conditions for employee engagement - 01/10/2020
How are emotions, thoughts, and actions connected in the nervous system? When a reaction to a negative event engulfs us, it’s blinding. At this moment, we concentrate mainly on the source of pain. We cannot process information, think creatively and make the right decisions. Disappointment, anger and stress disconnect our part that is responsible for understanding and motivation. Intense negative...
Five unexpected traits of successful leaders - 12/27/2019
What is leadership? For some, it means creating a company that will change the world. Others identify it with the ability to make decisions in a large company that needs to adapt to change. Whatever your ambitious plans are, the key to success is not only skills, but also a way of thinking. Ahead of all To be a leader, you need to learn how to filter and analyze facts, feedback and even fears...
