The Strategist
Management & Strategy

Meta Leadership Primer: Negative S.E.O - 04/30/2019

SEO, or Search Engine Marketing, is one of the many different marketing techniques that you can use to get more visitors to your website, boosting your sales, increasing your email list subscribers, and others. In order to do this, you want to make sure that you only use white hat SEO techniques. This simply means that you are complying with Google and other search engine guidelines.  ...

Success factor for any business - 04/26/2019

Success of a businessman or a startup founder depends on one factor. In addition, all our success, career, education, as well as personal life and financial well-being, are directly subordinated to this factor. It all depends on how well our brain is developed. Brain training To succeed in business, a person needs to be able to act in any conditions, make the right decisions and competently...

Kraft Heinz to get new CEO - 04/23/2019

Heinz, the ketchup producer, is going to get a new CEO. The company has still not recovered from the February collapse of quotations that forced Buffett to admit that he overpaid for Kraft during its merger with Heinz. Kraft Heinz CEO Bernardo Hees will leave the position in June, the company said in a statement. The new CEO will be Miguel Patrício. He has been working for about 20 years at...

The Attention Economy pt.I - 04/22/2019

In today’s business world and owing to the endless array of information available on the internet, it is has become very difficult to win and keep the attention of anyone especially if you have an offer that will require them to let off their money. The world economy is built on scarcity, and so is the attention economy where the attention of customers is an extremely scarce commodity to brand...

Your Mobile App will be obsolete, very very soon! - 04/22/2019

The current trend of website technology is getting complicated for individuals who are not tech-savvy to follow, but as it stands at this moment, one of the significant innovations of the internet is the Progressive Web Applications, PWA. Progressive Web Apps are web apps that use modern web capabilities to deliver an app-like experience to users without the need for a mobile applications to be...

Seven barriers to promotion - 04/19/2019

Your current position is great, but you feel you haven’t reached your limit yet? It is not clear how and where to grow professionally. Routine, stagnation follow you. Here are seven barriers that prevent you from climbing the top of the career ladder. Barrier number 1. Making everything perfect We are raised in a perfectionism mode. First you have to have good grades, then go to a good...

UK Trades Union Congress: Shorter working day means better productivity - 04/18/2019

The largest British trade union association Trades Union Congress (TUC) has released a study on the ratio of working hours and productivity in 10 most developed EU countries. The union experts concluded that workers in Denmark and the Netherlands are the most productive. The longest working day and the lowest labor productivity was registered in the UK and Austria. The TUC, which unites 49...

Foxconn's founder to step down - 04/16/2019

Billionaire Terry Gou, founder of the world's largest electronics manufacturer Foxconn, intends to resign as chairman of the board of directors. The businessman followed Jack Ma’s thought about retirement. The founder of Foxconn, the world's largest manufacturer of electronic devices, billionaire Terry Gou will retire from leadership positions in the company. This will happen in the coming...

How to make people fall in love with your ideas - 04/12/2019

Creative people often come up with ideas and use their skills to implement them. But when it comes to presenting the plan to others, many of them fail. How to submit ideas so that they have a chance to survive? Let's see. Start with a goal Imagine that you have invented a new advertising campaign for an amazing brand. You have worked on it for several days, and you cannot wait to present it...

How to kill your business in just a year - 04/05/2019

90% of startups do not live enough to celebrate their first birthday. It's very easy to spoil everything in the first year of work. How to do it? Easy, just follow the steps below. 1. Think only about the idea Put your product upfront and forget about the consumer. Your product is so good that a client will sure be fond of it. Think not about about sales, do not outline the target audience and...
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