Marketing and a practical approach to positioning and sales can help to increase profits without conducting global research or change production. It's enough just to put yourself in the buyer’s shoes and understand his problems. Here are four effective marketing tricks that helped companies increase profits and attract new customers. The tricky bottle Marketers know a lot about the qualities...

We are used to believe that cooperation is the best and most correct option when solving problems: we are all interdependent and interrelated, and therefore we are obliged to work together. This is true, but only partly. Someone may want to cooperate with us when we are not interested, and vice versa: we call for cooperation on those who are doing perfectly without us. When solving a specific...

Micromanagement, the constant demand of unimaginable results, strict relations between the manager and employees. These principles turn a workplace into a hell for a specialist and his team. The more experienced leader you become, the more self-organizing and self-reflexive the team will be. If you are unable to meet these requirements, the consequences will not too heavy. It's just that neither...

It is easy to work when we are concentrated and attentive: we quickly cope with everything, communicate effectively, remember the important and weed out unnecessary. But the digital era has a negative impact on the mindfulness ability. There is so much information around so that we cannot concentrate on anything for more than a few minutes. Authors of the Altered Traits book Daniel Goleman and...

Marketing expert Eddie Yoon has identified the segment of super consumers in the crowd of users. They are distinguished by their attitude. Super consumers are incredibly enthusiastic and interested, and perhaps even slightly obsessed with a certain category of goods. Someone knows everything about sneakers and keeps dozens of pairs. Others - sports fans - wear T-shirts with numbers of players of...

Daily, weekly and monthly adherence to the plan increases efficiency. Who will be the first to leave the grocery store - the one who has a detailed list of products sorted according to departments, or one who simply wanders from the rack to the rack without any plan? A plan makes each step easier; you can spend your energy on the task itself, instead of figuring out what to do next. Even those...

91-year-old Ingvar Kamprad, the founder of the world's largest network for the sale of furniture and household goods, IKEA, died on Saturday after a short illness. As reported on the IKEA website, one of the greatest entrepreneurs of the 20th century Ingvar Feodor Kamprad peacefully died at home in Småland in the south of Sweden at the age of 91 after a short illness. His family and friends were...

We are used to be proud of our knowledge, skills and experience – those are qualities with which we diligently fill ourselves during all our life. No one writes in his CV: "I will bring ignorance to the team", "I have an empty mindset", "I prefer to listen to pauses". Companies do not say: "We are proud of our holes in customer service." Emptiness and ignorance are what we avoid. But what if...

So it goes like this in January: the important projects of the last year have been completed, the goals have been set, it's time to move forward, but ... where to start? And we spend the first month of the year getting back on track and wasting time. This is one of the forms of procrastination. Perhaps the most painful one, because you are actually motivated to do the work, but do not know what...