According to the new Oracle’s study, almost 55% of the representatives of ‘Millennium Generation’ claim that they are unlikely to use the products or services of the company if they got a negative impression from its mobile application. The report on the results of the global study ‘Millennials and mobility: how businesses can tap into the app generation’ also notes that 39% of respondents most...

Blake Morgan shows three easy steps to establish “a culture of kindness” in a company which will in turn prove beneficial to gather public goodwill along with winning the trust of the employees. Thestrategist.media – 04 May 2015 – Blake Morgan writes that establishing a “culture of kindness” at the working environment is beneficial in every respect. Moreover, it requires a lot of “energy” to...

Employees of many of modern offices, especially the people of creative professions, rarely faced with the need to comply with the so-called dress code. Managers are well aware that it is much more convenient for employees to work wearing clothing that allow to move freely - for example, jeans and a T-shirt instead of the three-piece suit. Meanwhile, a recent study shows that the smart business...

We are meant to be intelligent people throughout our lives. It is assumed that our brains have to work well until our last breath. But most of us mistakenly believe that cognitive abilities should decline with age. We take it as an inevitable result of aging, like wrinkles, or hearing loss. The truth is that the current diseases are largely caused by the way of life that does not correspond to...

Jacob Morgan writes that in the near future a manager needs to incorporate the role of a visionary leader to his list of responsibilities. He enlists ten such points which could guide a ‘future manager”. Thestrategist.media – 27 April 2015 – Jacob Morgan, a contributor of Forbes, writes about ten principles that a manager need to follow. The said concept is expressed in an article, titled “the 10...

The human brain can be controlled. It is enough to know a few tricks opened in recent years by psychologists and neuroscientists. Through these methods, a new successful direction emerged in the science of products promotion, and this is the neuromarketing. So, what do marketers, advertising specialists and sellers do to manipulate the buyer’s subconscious? 1. Cause a sense of belonging The...

Guy Laliberte made his fortune up to $ 1.9 billion, having built the world-famous Cirque du Soleil. After '31, he sold 90% of the company for $ 1.5 billion, and he decided to focus on his children and charity. In April, Cirque du Soleil - one of the world's most famous theatrical circus operators - announced going under the control of the new owners: the American investment firm TPG (now it owns...

Ukraine-born businessman Len Blavatnik has topped the list of the wealthiest men in UK according to the UK Sunday Times Rich List. Blavatnik has interests in a range of industries including oil, petrochemicals and media and is worth £13.17-billion, according to the list. He toppled last years’ leaders, Sri and Gopi Hinduja of their eponymous brand. They are now in the second place with a reported...

Paul Daulerio, an adjunct professor of “Dolan School of Business and Norwalk Community College” at Fairfield University discusses about three ‘generic strategies’ that can prove instrumental in secure an advantageous place in the competitive market. Thestrategist.com – 24 April 2015 – Paul Daulerio writes about generic strategies that can affect a business. His first ‘generic’ strategy deals with...