Send
Print
JIP
The division will be headed by Manu Steijaert, the previous vice president of some international markets. He will take up his new duties on August 1.
At the beginning of July, McDonald's announced launch of its own loyalty system, MyMcDonald's Rewards, where customers can collect points and use them to order online. By doing so, the company wants to attract younger consumers, drive sales and provide customers with new ways to pay.
McDonald's CEO Chris Kempczinski wrote in an email to employees that the chain's app has more than 40 million active users. Creating a new team is necessary to improve the app, he said. Among the areas of improvement, Mr Kempczinski cited increasing personalisation, removing barriers in the app and the need to allow users to navigate between cafe, takeaway or delivery ordering options without any hassle.
source: cnbc.com
At the beginning of July, McDonald's announced launch of its own loyalty system, MyMcDonald's Rewards, where customers can collect points and use them to order online. By doing so, the company wants to attract younger consumers, drive sales and provide customers with new ways to pay.
McDonald's CEO Chris Kempczinski wrote in an email to employees that the chain's app has more than 40 million active users. Creating a new team is necessary to improve the app, he said. Among the areas of improvement, Mr Kempczinski cited increasing personalisation, removing barriers in the app and the need to allow users to navigate between cafe, takeaway or delivery ordering options without any hassle.
source: cnbc.com
