The Strategist

Ford warns of lower profits in 2025 due to Trump's tariffs



02/07/2025 - 02:01



Ford Motor Company, the second-largest automotive manufacturer in the U.S., cautioned that its 2025 profits might decrease by $2 billion or more, citing potential risks from new tariffs on imports imposed by U.S. President Donald Trump and declining demand for electric vehicles, according to Bloomberg, referencing the company's report.



Tony Webster
Tony Webster
Ford projects that its earnings before interest and taxes (EBIT) in 2025 will be less than $8.5 billion, which is a decline from the 2024 estimate of $10.2 billion. The CFO of the company, Sherry House, linked this to the anticipated 2% drop in car prices and the substantial expenses involved in launching new models like the Lincoln Navigator and Ford Expedition, resulting in a profit shortfall in the first quarter.

House noted that Ford's existing prediction does not consider the effects of new tariffs or other actions implemented by the Trump administration. She remarked that the 25 percent tariffs on imports from Mexico and Canada will greatly affect the auto sector, yet thinks the Trump administration is “dedicated to backing the U.S. auto industry.”

In total, Ford's 2024 revenue increased to an all-time high of $185 billion, achieving a net income of $5.9 billion, which translates to $1.46 per share, alongside adjusted earnings per share of $1.84. Revenue from the automotive sector reached $44.9 billion, surpassing the analysts' forecast of $43.02 billion, reports CNBC.

source: bloomberg.com, cnbc.com