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In 2024, Mercedes-Benz experienced a 4% decline in revenue to €145.6 billion, a 24% decrease in earnings per share to €10.19, and a 31% drop in pre-tax profit to €13.6 billion, with the automotive division's pre-tax earnings plummeting nearly 40% to €8.7 billion, attributed to poor performance in its main markets of China and Germany.
The demand for vehicles in Europe continues to match the levels seen before the COVID-19 pandemic, while Chinese consumers prefer affordable, locally produced brands. The firm sold 1.98 million cars in only one year. In 2025, the company anticipates selling an even smaller number of vehicles and forecasts that pre-tax profit will fall below the 2024 level.
Mercedes-Benz anticipates a sales return of 6-8% in 2025, even though the firm had earlier aimed for a rate of up to 14% "in favorable conditions" and no less than 8% "in challenging circumstances." In light of the circumstances, the firm is reducing its dividend from €5.3 to €4.3
source: bloomberg.com
The demand for vehicles in Europe continues to match the levels seen before the COVID-19 pandemic, while Chinese consumers prefer affordable, locally produced brands. The firm sold 1.98 million cars in only one year. In 2025, the company anticipates selling an even smaller number of vehicles and forecasts that pre-tax profit will fall below the 2024 level.
Mercedes-Benz anticipates a sales return of 6-8% in 2025, even though the firm had earlier aimed for a rate of up to 14% "in favorable conditions" and no less than 8% "in challenging circumstances." In light of the circumstances, the firm is reducing its dividend from €5.3 to €4.3
source: bloomberg.com
