The Strategist

Saudi Arabia signs $1 billion deal with DAZN streaming service



02/19/2025 - 09:49



SURJ Sports Investment (SURJ), a prominent sports investment company, has consented to purchase a minority share in DAZN, a worldwide frontrunner in sports entertainment. “Both companies are dedicated to sports by providing access to premier sports broadcast rights globally,” SURJ stated in a release on its official site.



Saudi Arabia signs $1 billion deal with DAZN streaming service
Under the agreement, SURJ and DAZN will collaborate closely to establish DAZN MENA, a joint venture designed to enhance broadcasting prospects for the expanding sports sector in Saudi Arabia. The program is also aimed at speeding up fan access to live and on-demand content. The collaboration is reported to focus on enhancing Saudi Arabia's position as a top destination for sports investment while also leveraging the considerable increase in demand for premium sports broadcasts.

DAZN holds broadcasting rights for sports like boxing, basketball, and soccer across over 200 nations. CEO Shay Segev stated that the agreement with SURJ will provide the company with “funds for expansion as well as strategic allies who align with our vision of investing in sports and advancing sports globally.”

The Financial Times referring to a source that SURJ Sports Investment plans to invest $1 billion for a share of under 5% in DAZN.

source: ft.com




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